Sian Swimwear was launched in 2015 by founder and designer Sian Jones.
Anglo-Danish Sian was brought up in Copenhagen and spent her teens experimenting with fashion and dreaming of travel. At the age of 19, Sian moved to London to follow her passion and pursue a career in the world of luxury fashion.
In London, Sian’s dreams became reality and she established a career in public relations working in-house for high end brands such as Dior and Giuseppe Zanotti.
Throughout this time her love of travel to sunnier climates led to an obsession with finding the perfect swimsuit. Disappointed with the existing global market, she set out to create her own and embarked on a specialist course at Central Saint Martins.
The namesake label has been in development for the past three years, with Sian spending every minute of her spare time immersing in research and spending her summer holidays scouring the globe to find the perfect materials and the most prestigious manufacturers.
Her designs are minimalist in their aesthetic, reflecting her Scandinavian heritage and focus on fit and function for every body type. Made in Italy, Sian names each swimsuit and bikini after the different women that inspire her.
Whilst researching we thought of the theme, Heaven & Earth, and came across the following quote, which epitomises our thoughts at present on what we wanted to achieve from the collection:
"The Truth is you create heaven on earth or hell on earth simply by what you choose to focus on. When you see a rose bush, do you focus on the flowers or the thorns - The only thing needed to experience heaven on earth today is your willingness to choose it and focus it into being."