Sian Swimwear was launched in 2015, following three years of research and design development by founder Sian Jones.

Anglo-Danish Sian grew up in Copenhagen where she spent her teens experimenting with fashion and dreaming of travel. At 19 years old, Sian moved to London to pursue a career in luxury fashion. It was in London that she established a career in public relations, working in-house for high end brands Dior and Giuseppe Zanotti.

Through her love of travelling to sunnier climates, Sian became obsessed with finding the perfect swimsuit. Disappointed with the existing global market, she set out to create her own. Holidays were spent scouring the globe to find the perfect materials, the most prestigious manufacturers and eventually Sian embarked on a specialist course at Central Saint Martins.

Sian’s designs have a minimalist aesthetic, reflecting her Scandinavian heritage, focusing on fit and function for every body type. Made in Italy, each swimsuit and bikini is named after a woman that has inspired Sian.

Since the brands incarnation, development of Sian Swimwear has taken a sustainable direction. The brand’s luxury swimwear is comprised of Eco-nyl fibres, produced from regenerated and purified nylon rescued from oceans all over the world.