About


Sian Swimwear was launched in 2015 by founder and designer Sian Jones.

Anglo-Danish Sian was brought up in Copenhagen and spent her teens experimenting with fashion and dreaming of travel. At the age of 19, Sian moved to London to follow her passion and pursue a career in the world of luxury fashion.

In London, Sian’s dreams became reality and she established a career in public relations working in-house for high end brands such as Dior and Giuseppe Zanotti.

Throughout this time her love of travel to sunnier climates led to an obsession with finding the perfect swimsuit. Disappointed with the existing global market, she set out to create her own and embarked on a specialist course at Central Saint Martins.

The namesake label has been in development for the past three years, with Sian spending every minute of her spare time immersing in research and spending her summer holidays scouring the globe to find the perfect materials and the most prestigious manufacturers.

Her designs are minimalist in their aesthetic, reflecting her Scandinavian heritage and focus on fit and function for every body type. Made in Italy, Sian names each swimsuit and bikini after the different women that inspire her.



Our universe


BEHIND THE SCENES
BEHIND THE SCENES
As production of our first ever Resort collection is starting in beautiful Italy, we share some bts from our shoot in sunny California. 

We can’t wait to share the new collection, but in the meantime meet the amazing women we teamed up to create our RE19 look book.

Daniella Midenge 
LA based photographer, originally from Sweden. Sort of today's Helmut Newton's female version, Daniella creates bold and daring imagery yet keeping it elegant and timeless - all of this and more made her the perfect match for this exciting project.
Eva Dolezalova
Model slash actress slash director slash screenwriter slash... Multi-talented and stunning Eva, is the face of our Resort collection. We fell in love with her edgy yet super chic look!
Hanna Isaksson 
Super dear friend of ours and incredibly talented stylist. Hanna helped us put together the visuals for the shoot.
Elisa Barbosa
Designer at Sian Swimwear making sure everything run smoothly whilst out there shooting.
CURRENTLY LOVING
CURRENTLY LOVING

As we're reaching high temperatures, these are the little summer essentials we can't live without. 

1. Leonor Greyl's Serum de Soie Sublimateur is an organic serum for the hair, it's very light so it doesn't make your hair greasy!
2. Chanel's D-Pollution Essentiel it's amazing if you live anywhere with high exposure to pollution. Protects your skin and smells so good.
3. Just the best hand-cream at the moment. We love finding good hand-creams!
4. Really good eye mask from Talika. Great for travelling and it really makes your eyes lighten up. Plus you can re-use them!
5. Cute little lip balm with bits of glitter from Glossier.

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