Sian Swimwear was launched in 2015 by founder and designer Sian Jones.

Anglo-Danish Sian was brought up in Copenhagen and spent her teens experimenting with fashion and dreaming of travel. At the age of 19, Sian moved to London to follow her passion and pursue a career in the world of luxury fashion.

In London, Sian’s dreams became reality and she established a career in public relations working in-house for high end brands such as Dior and Giuseppe Zanotti.

Throughout this time her love of travel to sunnier climates led to an obsession with finding the perfect swimsuit. Disappointed with the existing global market, she set out to create her own and embarked on a specialist course at Central Saint Martins.

The namesake label has been in development for the past three years, with Sian spending every minute of her spare time immersing in research and spending her summer holidays scouring the globe to find the perfect materials and the most prestigious manufacturers.

Her designs are minimalist in their aesthetic, reflecting her Scandinavian heritage and focus on fit and function for every body type. Made in Italy, Sian names each swimsuit and bikini after the different women that inspire her.

Our universe


As we're reaching high temperatures, these are the little summer essentials Sian Swimwear can't live without. 

1. Leonor Greyl's Serum de Soie Sublimateur is an organic serum for the hair, it's very light so it doesn't make your hair greasy!
2. Chanel's D-Pollution Essentiel it's amazing if you live anywhere with high exposure to pollution. Protects your skin and smells so good.
3. Just the best hand-cream at the moment. We love finding good hand-creams!
4. Really good eye mask from Talika. Great for travelling and it really makes your eyes lighten up. Plus you can re-use them!
5. Cute little lip balm with bits of glitter from Glossier.
Sian Swimwear

Sian Swimwear is a sustainable, luxury swimwear brand, made in Italy and designed in London.

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